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H&M x Baz Luhrmann: Advertising Campaign
Music Supervision


Earworm worked on music supervision and composition for an H&M campaign alongside visionary film maker Baz Luhrmann.

To complement the short film, Earworm commissioned Years & Years to work on a bespoke composition to bring the vision of ‘eternal spring’ to life.

The short, made for for ERDEM x H&M, stars Harriet Walter, Hero Fiennes Tiffin, and more. “The song is about falling head over heels for somebody and it totally up-ends everything you thought you knew about yourself,” Years & Years’s Olly Alexander said in a press release.

Luhrmann said the film, set in a floral country house, is “like a metaphor for our times — it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring.”