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Music Curation


Earworm curates the music for W Hotels Worldwide, creating the sonic identity that is heard throughout the hotels and retreats.

We immerse ourselves in our client’s culture and ethos to create a unique sonic identity reflected in not only the properties but across digital content and all other aspects of the brand through careful curation.

All of our music is hand-picked track by track based on the zone, mood and time of day to enhance the guest experience throughout the property.

We take the utmost care for not only the physical but personal impact of our music.

We keep creativity at the forefront of everything we do.